Directed by VALERIO VENTURA -Wow this was a blast. Three camera shoot, one on the deck of Jean dry lake bed, outside Las Vegas, Nevada. Producers: Steve Gutierrez-Kovner, Larry Edwards, DP: Mateo Londono, Camera: Lutz Goepfert, Music: Robb Navrides. Acting as creative director I came up with the idea and story-boarded this. In speaking with Sunshine Makers, Inc./Simple Green's owner Bruce Fabrizio and his marketing director I knew I wanted to do something that focused on the environment and not the usual cleaning strength of the product. Being that Simple Green is an environmentally friendly, non-toxic and biodegradable product, I thought of the idea of finishing the spot with the actual traces of the car erasing them selves just like the product reacts after disposal. The client was sponsoring the Champ Car World Racing championship at the time with their safety trucks, so the car fit with the spot and it was aired on race weekends. Hope you like it.

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