You have to see him to believe it... or not.
Using the power of the Internet and social media, a computer hacker pulls off the biggest Internet hoax in history.
The Internet provides us with a virtual world where any video can go “viral” and anyone
can become an instant celebrity. It creates and feeds the fire of the faux-famous. The story
behind Ed Rock’s rise to fame and fall from grace teaches us that this new world has a
powerful dark side that can blur, and even erase, the lines between fantasy and reality.
While most of us know we can’t always trust what we hear… the story behind Ed Rock
proves that none of us should trust what we see.
Everybody dreams of living the life of a rock star, of riding in sleek limos with all the
glamour money can buy at your fingertips and hordes of fans screaming your name.
But for Ed Rock that dream is his reality. Ed’s best friend and sidekick, the tech savvy
Donny D, has harnessed the power of new media and social networking to
turn Ed into the worlds first virtual rock star with legions of fans all over the world,
despite the fact that no one has ever seen Ed perform “live”.
Through hacked YouTube and Facebook pages with billions of views; a mass Twitter
following; hundreds of website’s dedicated to him and Donny’s social networking
gimmicks that have driven thousands of fans to his always-over-capacity and always cancelled
VIP ‘secret’ shows, Donny has built Ed a cult following.
The mystery around Ed, and most importantly his online fame, all contribute to the frenetic
desire to meet him in person. So, who cares if no one’s actually heard him sing live?
The guy’s famous, so he must be talented... right? Like his legions of fans, music
industry executives quickly get swept up in the hype behind Ed, see dollar signs
from cashing in on his enormous Internet popularity, and the chase to find and sign Ed Rock is on.
Created by Todd Meagher
Copyright 2017 - Todd Meagher All rights reserved.
ED ROCK is a registered trademark.