Colleen Dilenschneider, Chief Market Engagement Officer at IMPACTS Research & Development
The need for museums to evolve to be more inclusive seems spot-on with their missions to educate and inspire. However, the sad truth is: Many museums that aren’t engaging new audiences risk their future existence. Data suggests that attendance to cultural centers is on the decline when compared to population growth – and it’s worse than many organizations may realize. The good news? Data also suggests that forward-facing museums my realize near-term improvements to visitation if they begin to successfully engage diverse audiences right now. Colleen Dilenschneider of IMPACTS Research shares an overview of the big data about who is not going to museums today, how we can get them there, what this means to our bottom lines of financial solvency and mission execution, and why targeting new audiences matters now more than ever before. Come prepared to be inspired – and walk away armed with the data to make ‘museums’ and ‘inclusivity’ perceptually synonymous to all audiences.
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