According to the 2015 UPS Pulse of the Online Shopper study, 24% of purchases by online shoppers were made from websites outside their own country, but many retailers are missing out on large global growth opportunities. In this video, Bala Ganesh, Director of Retail Marketing, UPS and Randy Strang, Vice President of Global B2C Operations, UPS, talk about how retailers can overcome obstacles and take advantage of large global growth opportunities.
0:37 Why should retailers focus on growing their global ecommerce business?
1:08 What are the largest global ecommerce challenges for most retailers?
1:44 How do the most successful retailers overcome those challenges?
2:17 What are the key ingredients in creating a great global customer experience?
3:13 What are some other best practices in global ecommerce?
3:58 What are the steps retailers should take to build a successful global business?
4:38 How can retailers prioritize markets to maximize global ecommerce growth opportunities?