COLOR IN SIGHT: A DOCUMENTARY ON THE DETAILS OF COLOR IN DESIGN
“There are many products that are well designed, but don't get the traction they deserve because the color's not right." In an increasingly digitally connected world, research has shown that the average human attention span has fallen to eight seconds- one second less than that of the goldfish. With such a competitive landscape, only the best brands can convey their message and connect with people almost instantaneously.
Color In Sight brings together 11 experts of industry, gathered around one powerful, little detail: color. We explore how top brands—ranging from Nike and Pantone to OPI and Herman Miller—think about and use color in the most effective and compelling way. By hearing their own experiences, the goal is to bring about an appreciation for the detail of color selection and how it can have a large impact on the perception of products and services enjoyed by many.
Adam Brumberg | Deputy Director, Cornell Food and Brand Lab
Ann Stone | Lecturer, Sauder School of Business, University of British Columbia
Dave Schenone | Equipment Innovation Director, Nike
Dr. Donald McPherson | Co-Founder, EnChroma
Frank Kozik | Creative Director, Kidrobot
Dr. Karen B. Schloss | Assistant Professor, Brown University
Lana Sutherland | CEO, Tealeaves
Laura Guido-Clark | Founder, Laura Guido Clark Design
Laurie Pressman | Vice-President, Pantone Color Institute
Shaun Hergatt | Owner & Executive Chef, Two-Star Michelin, Juni, NYC
Suzi Weiss-Fischmann | Co-Founder, OPI
In luxury, it’s the details that matter. TEALEAVES blends teas specifically for color using only all natural ingredients, alongside aroma and taste, with understanding that “the first taste is with the eyes”. Fascinated by color’s potential to excite and delight, TEALEAVES reached out to experts in design to see how they thought about—and used—color. From OPI to PANTONE, these experts all volunteered their time for our documentary Color In Sight. Our goal, together, was to bring about appreciation for the little detail of color selection and how it can have a big impact on the products and services enjoyed by many.
Color In Sight premiering soon online on #PaletteForYourPalate: http://bit.ly/1Mvmgek
For the full experience of #PaletteForYourPalate: http://bit.ly/1HprlEL
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Blog (Folio): http://bit.ly/1OyIf6j
About Us: Known as the luxury tea blender to Michelin Chefs and five-star hotels worldwide, TEALEAVES brings you not only an exquisite cup, but a way of living, beautifully. Order online for quality tea to your doorstep.
Directed/Edited by: Kevin Cho
Executive Producer: TEALEAVES
Produced by: Carolyn Khoo
B-roll: Artist Inka Mathew of Tiny PMS Match