Alfalfa studio collaborated with Nickelodeon Preschool Television to create an animation campaign celebrating Hispanic Heritage Month.
We proposed a set of animated shorts introducing preschoolers to 4 Hispanic men and women who reached the top of their fields: musician Tito Puente, astronaut Ellen Ochoa, inventor Narcís Monturiol and Olympic swimmer Dara Torres. Their dynamic professions and achievements make them highly engaging role models in the eyes of children.
Alfalfa studio conducted the research, designed the characters, created original collage illustrations, produced dozens of hand-painted backgrounds, directed the stories and animation, and supervised all production and post-production aspects, including sound effects, music, and voiceover.
We commissioned Emmy and Grammy winning composer Fernando Rivas to write original music for each short. In addition, our talented group of collaborators included writers, producers, sound designers, animators, voiceover artists and, of course, a terrific client.
The shorts aired on NickJr from September 15 to October 15, 2009.
The spot featuring Tito Puente won the spot was the Best On-Air Advertising winner at the 25th Annual Imagen Awards.
Client: Nick Jr. Executive Producer: Kay Wilson-Stallings, Elly Kramer. Design firm: alfalfa studio; Director: Rafael Esquer; Illustrator: Rafael Esquer; Animators: Nelson Diaz, Andrew Roberts, Kori Valz; Graphic Artists: Sho Momma, Nigel Sielegar; Writer: Clark Stubbs; Composer: Fernando Rivas; Voice Over artist: Arianna Arroyo; Producer: Betty Garcia