The first edition of The New Rules of Marketing & PR was published in 2007 and was six months on the BusinessWeek bestseller list and since then the book sold more than 350,000 copies in English in the various editions and is now available in over 25 languages from Arabic to Vietnamese. Hundreds of colleges and universities around the world use it as a text in class and many companies require all marketing and PR staff to read a copy.
The new 5th edition includes 20 fresh new examples of success. I’ve also updated many of the existing case studies that appear throughout the book. I’ve added sections on some of the important new services that have emerged since the previous edition including Periscope, Meerkat, and Snapchat.
But the biggest change is a new chapter titled “Growing Your Business: How Marketing and PR Drive Sales”. This new chapter is critically important in today’s environment where marketing and sales must be aligned. Marketing generates attention from the many people who make up a buyer persona. Sales content (and salespeople), on the other hand, communicates with one potential customer at a time, putting the buying process into context. But both are content driven and they must work together. This content of this chapter is the biggest change in the past several years.