Vauxhall commissioned us to make this Viral. They had the idea that a Corsa VXR would somehow race a Supercar and win; we created the “Kamara Challenge” a mash up idea to link a car chase, some mild humour and Vauxhall’s home nations football sponsorship thus spreading the visuals to a much larger audience than the usual petrol head crowd.
A fantastic project to be involved in, really good fun to shoot, many production challenges but an interesting and creative film we hope. Produced by Beth Wightman, JWW co-wrote and directed the piece, wanting to create something different, fun, engaging on many levels and not the normal car ad stereotype.
We hope you enjoy it.