NS&I’s Psychology of Surprise short film was just part of a wider campaign that promoted Premium Bonds and how those little moments of happy surprise – aka an #erniemoment - generate positivity.
This was a full production project in collaboration with a production studio, covering everything from the initial concept to scripting, casting and a 5-day film shoot on location to produce one main film and numerous shorter clips used across the NS&I ‘Premium Bonds by ERNIE’ page and a range of marketing materials.
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