Client: Golden Grahams
Writer: Andre Ricciardi
Producer: Manjula Nadkarni
Agency: McCann Erickson
Mekanism produced this social/viral campaign for Golden Grahams called "goldengrant.com." They would harvest the funniest tweets tagged #hungry4.gg and make little animations out of them. We did like EIGHTY of them.
Because there were so many, it was down-and-dirty, very simple, and the approval process was simple. So we could get away with all kinds of funny, awkward, weird stuff. And it was a challenge to do it all really, really fast. Sound design might take from a few minutes to an hour.