Dedicated, with love, to all those whose lives have been touched by cancer, specially to our personal heroines:
Gladys Redondo de Reinfeld (mamá),
Gabi Valladares,
Annie Reinfeld,
Laura Velazquez,
Carmen E. Montcourt.
Gabriela Enis.
For the last few months we have been working like crazies on this Breast Cancer awareness campaign for LIFETIME Latin America. It has been an intense journey, full of strong emotions and feelings.
We only hope our little campaign contributes somehow to educate and create awareness on the overwhelming statistics: 1 in 8 women will be diagnosed with Breast Cancer over their lifetime.
Please take care of yourself, make monthly breast self-exams to help you be familiar with how your breasts look and feel, so you can alert your healthcare profesional if there are any changes. Early detection is key.
LOVE.
Totuma.
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Campaign Directed by:
Totuma
Creative Director (Totuma):
Hubert Reinfeld
Art Directors:
Vladimir Mihalkov
Cristina Briceño
Producers:
Vladimir Mihalkov
Hubert Reinfeld
Creative Director (LifeTime Latam):
Pedro Gonzalez
Marketing Director (LifeTime Latam):
Nathalie Alvarez
Copywriters:
Hubert Reinfeld
Lucy De Freitas
Live Action Directors:
Vladimir Mihalkov
Hubert Reinfeld
Juan Pablo Enis
Director of Photography:
Juan Carlos Castillo
Editor:
Vladimir Mihalkov
Graphic Design:
Cristina Briceno
Alejando Ocando
Animator & Compositor:
Alejandro Ocando
VFX:
Marcial Gonzalez
Color Correction:
Vladimir Mihalkov
TimeLapse Photo:
Leo Reinfeld
Cast:
Ashley Hernandez
Lucy De Freitas
Gernesha Lundy
Making of:
Ashley Hernandez
Sound Design & Mix:
Studio Pararrayos
Original Music:
L. Boccherini: Musica
Notturna delle Strade di Madrid
