Shopping is a public performance. Stores are theatres where you can be both performer and spectator. What if we designed stores as stages? What if shopping were a script for new stories? Shopping architecture is the most common form of ‘third places’: a space for public activities where you can see and be seen. However, with the rise of online shopping and cyberspace, shops and malls are facing rapid obsolescence. To counter this, I propose that stores should be transformed into playgrounds for experiences, where consumers become actors with the ability to perform, spectate, play and indulge themselves in the environment.
special thanks to:
Filip Setmanuk and Sarah Daher
Music: Portofino by Raymond Scott