From day one OnePiece is a brand that stands for breaking the rules and doing things different then other fashion brands out there.
Their view to it was always a bit extraordinary.
How else would it been possible that 3 guys from Oslo founded an idea, mashing-up the fashion industry by designing a full zipable jumpsuit with funky prints and materials?
Their core product, the jumpsuit, was already a big success even before celebrities such as Beyoncé Knowles, Justin Bieber, Kevin Hart, Richard Branson or Jamie Foxx started wearing it. And Germany is one of their most important markets worlwide.
That’s why they planned to launch a TV commercial in Germany and Switzerland for the last quarter in 2015, promoting their new collection called „Slow Motion“.
But since OnePiece has a very extraordinary view to fashion, they also wanted to produce a TV commercial which seperates it from normal fashion TV spots.
The idea was to produce a spot which is based on story telling instead of a collection of mood shots showing beautiful models wearing cloth.
During the last Berlin Fashion Week we got asked, if we want to be part of this experiment and produce a clip around OnePiece’s claim „comfort brings confidence“.
We liked their plan and started working on different ideas.
The final decission was to create a story around basketball which matches the OnePiece style perfectly and also was a great opportunity to play with both:
„comfort“ and „confidence“.
producer_Tim Magduschewski (AD.LIPS)
production assistant_Chris Donaj (AD.LIPS)
director_Timm Gillner (Trust 'N Try film crew)
camera_Maik Schuster (Trust 'N Try film crew)
camera assistant_Fatmir Dolci (Trust 'N Try film crew)
light_Max Paschke (Trust 'N Try film crew)
photography_Max Larisch (Trust 'N Try film crew)
female actor_Ezgi Erzurum
male actor1_Dawit Villarzu
male actor2_Emiliano Edwards