To promote WB Games’ groundbreaking toys-to-life game, LEGO Dimensions, we tapped the magic & excitement of the game itself in a conductive paint wall.
Unveiled at LEGO Kidsfest in Austin, TX, the magic wall combines projection mapping, conductive paint and motion
graphics to create a unique experience that immerses kids in the upside down world of LEGO Dimensions.
A seamlessly integrated experience with hidden depths revealed with each touch, each of four interactive panels
sparks conversation and educates guests about the game and products in a playful interactive way.
