A customer’s perception of a brand is shaped by myriad factors that contribute to an overall experience with that brand. Crafting a unique and effective branded experience requires thoughtful interactions across all touchpoints, making interaction design a critical tool for brand success.
In this webcast, Bill Horan breaks down the strategy, tools, and techniques behind key touchpoints in the life cycle of a successfully branded product experience where interaction designers can make an impact. These touch pints include expectation-setting, first-time experience, and customer retention.
Webcast with Bill Horan, Creative Director, Interaction Design at Bresslergroup 10/7/2015