Patrón and Lalique carry an expectation along with their brands, one that encompasses quality and perfection. We wanted that quality and perfection to be the driving character in the film. Collaborating with Mullen, we took an intentional approach in the way we captured the process of creating this limited addition bottle at Lalique and Patrón, romancing the tedious craft behind both companies. We wanted to insure that the film we made would stand up to the beauty of the bottle itself.
Production took place in Wingen Sur Moder, France, and Mexico City, over the course of two weeks. We wanted the geographical differences, landscapes, and colors to create a poetic flow to the edit. Cutting between the two factories, it was the people behind Lalique and Patrón that created the parallels for our visual story. Both working with their hands to create the highest quality product possible. </p>
Agency Credits //
Agency: Mullen Lowe
Disciplines //
Ideation
Production
Director/DP: Russell Brownley
Producer: Marshall McLaughlin
Post Production //
Editorial: Process
Color Correction: Shane Reed @ Apache
Sound Design/Mix: Joel Waters @ Lime
