Adobe has a long tradition of developing massive digital typeface projects. This wasn’t always the case, but over decades, projects steadily grew in scope, until “huge” became the norm. The in-house type designers have many new project ideas, but the sheer scope of creating such mega-typefaces makes it difficult to get them off the ground, due the resources and time commitment required. Aware of this barrier, the designers found a way to overcome it by starting small and releasing sooner, using Agile Development practices usually reserved for software development. Steve will discuss the idea, motivations, challenges, and lessons learned in creating a new typeface design methodology. Miguel will discuss the practical, hands-on experience in creating the first ATC typeface, Vortice. He went from sketches to releasable product in months rather than years, while keeping up his other responsibilities at Adobe. Finally, they will close with a discussion of the customer feedback received, and how it is used to inform further development.