The Health Communication Matters! Webinar Series presents the webinar:
Applying Health Literacy to Health Insurance: How We Can help Consumers
September 25, 2013
Health insurance is one of the most complex products consumers will ever purchase. Starting October 1st, 2013, new health insurance marketplaces in many states will begin open enrollment for individuals, families and small businesses. Learn about what is being done to ensure consumers are fully informed and understand how to get the coverage they need. Kathy Paez from the American Institutes of Research (AIR) will share the results from a national representative survey of consumer’s health insurance literacy. Jennifer Messenger Heilbronner from Metropolitan Group will bring an insider’s view into strategies being used by Cover Oregon.
After this session, you will be able to:
-Describe what consumers do and don't understand as they are shopping for and using private health insurance
-Describe what consumers should understand to be health insurance literate
-Understand how audience segmentation informs outreach and enrollment strategies
-Describe the marketing mix used to build awareness, educate and drive enrollment
Speakers: Kathy Paez, RN, PhD, Principal Researcher, American Institutes for Research, and Jennifer Messenger Heilbronner, Executive Vice President, Metropolitan Group.
Questions? Want to learn more about past events? Please visit: calpact.org/courses/online-live-courses.html