It Is a Matter of Time is a typographic experiment reflecting on the meaning of time: How fast does time go? Can we slow down our time? Do we need more time for ourselves? Or do we need more time to accomplish our life goals? Do we enjoy our time?
Each letter is a custom made wax candle and it took about 6 hours to melt completely. The time lapse video was made with 3 cameras at a 2 second interval for about 4 hours.
concept and art direction
NICOLA DI COSTANZO