In the digital marketplace, your customers are engaging with dozens of partners and hundreds of offers each day. Measuring behavior has always been a critical component of your marketing because it’s what lets you learn about the preferences of your customers.
When your customer data is onboarded with 3rd party partner data, you can open new possibilities and expand the size of your core audience.This knowledge can be your best tool for modeling a new target audience, but how do you apply attributes known about your core audience to your customer expansion strategies?
In this video, experts from MediaMath, Connexity and LiveRamp speak about:
- How you can refine your data with 3rd party sources that produce meaningful segmentation
- How data sources, such as shopper intent data, enables more efficient and targeted campaigns
- Practical examples on how brands and agencies are actually leveraging new data sources to improve their campaigns