It’s very rare for advertising to be a matter of life and death but in the case of Lifeline the brief was indeed just that. The Public Health Agency in Northern Ireland asked Leith to launch a new telephone helpline for people in distress or despair. There are very many reasons that might lead people to think about suicide but there’s one thought that presents hope. The sunrise that brings tomorrow.
With a little help from R.E.M, that’s what we set out to achieve.