While working with Razorfish here in Portland I had the opportunity to be a part of two projects for Bing’s newest Ad Campaign.
After JWT produced “The Big Apple” and “Aggresive Octopus”, which were two great spots for the “Adventures with Bing” campaign, Razorfish was tasked with online. That’s when I was called in.
This banner ad was made to continue the “Aggressive Octopus ” spot, and was to take place underwater. Again, I was given static images and asked to bring them to life. After a short swimming animation for the shark, creative use of After Effect’s Puppet tool for the octopus, a few bubbles, color correction and some motion blur, here’s the final product.
These ad’s ran on Fox News, Slate.com, NBC Sports, and YouTube. It was another great opportinuty to work with Razorfish and I was glad to be a part of Bing’s $80 Million Advertising Campaign.