You’ve got the right product. You’ve attracted the right audience. You’ve even convinced them to sign up; giving you their email address. But what does it take to convert them to a paying customer? In this session, Alan O’Rourke will share the actions a user must take (and the emails we must send) that lead to an AH-HA moment—the moment a user realises the value of a service, become hooked, and have no problem paying for that value.