The Center for Public Health Practice and the APHA Health Communication Working Group present the latest webinar in Health Communication Matters Webinar Series:
Public Health professionals communicate with a variety of audiences in their daily work. While reasonably well-accepted that special consideration be given to low-literate health care consumers in clinical settings, less emphasis has been given to applying health literacy in diverse sectors of public health. Poor health literacy is not limited to those with language or reading skill barriers - only 12% of Americans understand the health information they receive. As public health professionals we have a responsibility to understand the health literacy barriers. The first part of the webinar provides tips and resources where public health professionals can make a difference in increasing the success of their communication efforts.
While one flu season can pass mildly and with minimal activity, another flu season may hit the country early and hard. CDC health communicators work with subject matter experts and stakeholders to develop messages for a variety of audiences, employing different types of media for effective reach. Due to unforeseen variables, the 2012-2013 flu season posed specific challenges. In the second part of the webinar, some of those challenges, and the strategies and messaging used during this flu season will be highlighted, as well as a preview of what's to come for the 2013-2014 season.
After this session, you will be able to:
-Explain definitions of health literacy and plain language, statistics, prevalence, and costs associated with limited health literacy
-Describe the role of health professionals as change agents for effective communications with diverse audiences
-List strategies to develop health materials for readability/usability
-Explain how CDC communicators apply fundamentals of risk communication and plain language to reach a diverse audience
Speakers: Michael Villaire, MSLM, Chief Operating Officer, Institute for Healthcare Advancement, and Yvonne Garcia, Health Communication Specialist, National Center for Immunization and Respiratory Diseases, Centers for Disease Control and Prevention (CDC).
Questions? Want to learn more about past events? Please visit: calpact.org/courses/online-live-courses.html