In this video I show a couple of techniques I've developed to create the "particle effect" showed in the Razer Naga Chroma Commercial.
All the R&D it's my own personal technique, achieved with the a combination 3DSMax and Maya, the use of a couple of free scripts. All the "particle" animation it's done using a nice and light script "Break and Form 2.0"; you can find more info here: km-3d.com/produkt/break-and-form-2-0-script/
This tool it's amazing cause it animates the shape nodes (transform, rotation, scale) of the objects (in my case the hexagon pieces) and all the information can be easily exported in every other software just using the FBX format.
For Instance in my case I needed to export everything in Maya, the main pipeline tool of the company I've worked for.
I hope you'll enjoy this tutorial.