Building on a tradition of partnerships with influential directors, CHANEL gave a free hand to Academy Award-winning filmmaker Martin Scorsese to direct its highly anticipated short advertising film for BLEU DE CHANEL, a new men's fragrance launching in September.
In the short film entitled Bleu de Chanel, shot in Brooklyn, New York, French actor and rising international star Gaspard Ulliel plays the role of a young actor whose artistic talent, rebelliousness and luck have recently catapulted him into the public eye, but who refuses to conform to the lifestyle and expectations his newly found fame has forced upon him. As he struggles with new demands and expectations, he encounters his first love who for years supplied him with the passion and turmoil that fueled his work. Faced with a choice, he pushes aside convention to embody the bold energy and elegance of the fragrance by daring to be unexpected.
A reflection of his deep history with the Rolling Stones, Scorsese chose the song She Said Yeah, a 1965 release from their album December's Children (And Everybody's), as the soundtrack for the film.
"Martin Scorsese is a director whom I've admired for a long time," says Gaspard Ulliel. "I see him as one of the great masters of contemporary filmmaking. Throughout the five days of work, he overflowed with energy and enthusiasm and achieved something that truly stands out from other fragrance commercials."
Created by CHANEL Master Perfumer Jacques Polge, BLEU DE CHANEL is a woody aromatic fragrance for today's modern man. The provocative fragrance features notes of grapefruit, dry cedar and labdanum.
*BLEU DE CHANEL is the first major men's launch since 2004 and the first men's fragrance masterbrand since Egoiste in 1990.*