Eddie Lee of Platform2U.com.ph shared his perspective as to what 4th generation e-commerce is like that influenced the business model and architecture of SMILDS (smilds.com).

This was presented last November 13, 2009 at the DigitalFilipino E-Commerce Summit.

Handout of his presentation can be downloaded at e-commercephilippines.com

Video taken by Buddy Gancenia (buddygancenia.com).

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