Toys R us assigned Dakota Media to head up its 2015/16 Chief Toy Tester campaign This stated with creating a 30 sec CTA spot. After sorting through a truck load of entries, 2 new stars were born. Alanah and Seb star in the 20 Toy Tester spots we made. Its a good few days at work when you get to play with toys the whole time! Here is just 1 of the many we've made.