It’s not every day that we get the opportunity to make whatever we want for our clients. This, however, was the brief we received from our great friends at TBS. Weeks in advance of their rebrand, we were asked to make two network ID’s. The only rules that applied were to make them :10 long, end with the new TBS logo and to have a TON of fun with them. In fact, we had so much fun that we made three. The ID’s were so well received that we were asked to make two more…bringing the grand total to five.
Conceiving and crafting great ideas is what drives Thornberg & Forester. We chose to design and produce the ID’s with a variety of techniques (including live-action, 3D, illustration, cel and roto animation).
All said, we’re very pleased to present ID number one, entitled, Presidents’ Day Off. “With great power comes great recreational ability,” or so we were taught as children. Here’s a behind-the-scenes moment of our nation’s greatest at their most relaxed (taken from our forthcoming documentary Electoral Leisure).
Director: Kyle Miller
Design: Kyle Miller
Animation: Celia Bullwinkle, Kyle Miller, Keith Endow