Data enrichment helps complete your customer data, providing valuable information for sales and marketing teams and Business Intelligence leaders to analyze and take action. Begin data enrichment once you have made sure contacts are verified and clean. Melissa Data enrichments include global geographic data; IP location info on Web visitors; consumer and business emails and phone numbers; demographic data (date of birth, occupation, marital status and more); customer social media handles from 20 social media sites (Twitter and Facebook, etc); and psychographic information on customer habits, beliefs, and behavior. Data enrichment will help you expand omnichannel marketing opportunities and improve segmentation.
