A true story of motivation, mountaineering, and moustaches. Discover how the iconic outdoor brand Merrell was born.
Merrell came to us because they had an important story to tell. They made the best boots in the world but needed people to believe it. Recognising that people buy from people, we told the extraordinary tale of the remarkable people who founded their brand. What resulted was a true, very human a story of what happens when you bring an engineer/athlete and a craftsman together. Two very different people with the same, unrelenting, vision.