Transporting the senses: The LFFC - Lexus' new luxury Future Flagship Concept car - is the first Fuel Cell Vehicle of its kind. To visualize the 'never-felt-before' driving experience promised by this concept car, Lexus and Dentsu approached Sehsucht to create an impressionistic film that would transport the senses to pure ecstasy.
The film takes us on a tour through various style-blending narratives, driving across futuristic, hyper real environments, intercepted by images of human form, organic structures and synaesthetic graphic inserts.
Directed by Hans-Christoph Schultheiss, the film premiered alongside the unveiling of the car‘s prototype at the exclusive 2015 Tokyo Motor Show.
Watch the Process Reel here: vimeo.com/146163353
Client: Toyota Motor Corporation
Agency: Dentsu, Tokyo
Production Unit, Japan: AOI Pro.