GiveLoop is a social, online donation tool that increases the amount people donate by enabling them to "vote with their money." The tool increases donation rates, the number of repeat donors, and the overall number of visitors to a site by 1.) showing donors the need for money right at the point of donation and allowing them to "vote with their donation" on what's most important to them, 2.) creating conversation between the donor & recipient based on what the donor is supporting; and 3.) encouraging and measuring the effectiveness of viral promotion. A fundraising campaign can be created in seconds and the tool can be fully integrated into a website within 2 minutes with only one line of code.