Thornberg & Forester was selected to create the opening, awards show package and key art graphics for the 2009 MI6 Conference. Our task was to develop an idea that visually illustrates the theme of this year’s conference, “Mastering the Momentum”. When we began concepting, we discovered the shape of the angular momentum equation graphically resembles the number 6. To bring our idea to life, we linked the idea of the scientific equation with the momentum theme and the MI6 brand. We also invented a video game thug, named Kron, who guides us through an adrenaline-rushed experience in his slick supercar. Kron's journey of brute strength becomes a metaphor for the intensity of the thriving video game industry and market.