The landscape of personalization, or creating data-driven experiences that are uniquely meaningful to users, continues to grow in complexity as apps become "smarter." Join this webinar as Nate Wootten, a UX Strategist at WillowTree, Inc., breaks down the components of app personalization by reviewing the different types of drivers that can tailor experiences. Nate will also review some successful implementations of app personalization and how these examples have increased engagement.
In this webinar:
- Learn how personalization has helped the industry and WillowTree increase user engagement and drive revenue
- Review the main building blocks of personalization
- Learn tips and techniques that WillowTree has used in designing personal experiences