Making of IKEA Fly Robot Fly

IKEA encourages parents to “Come Home to Play” in its latest campaign, inspiring adults to learn from childish enthusiasm by throwing off the shackles of “serious” and embracing the power of play.

The MPC motion Design Studio developed the DMP and VFX elements that are incorporated in to the film, such as the CG road, rocks and grass and flowers , clouds, fire, smoke and dust.

The 2D Nuke team undertook extensive work joining multiple takes together, and compositing the the shoot elements with the DMP backgrounds and VFX renders, to really bring the film to life.