PLBR, a brand communications agency approached us to create a series of 2 animations for their healthcare client.
Initially the short animations would be shown at EULAR, the European Congress for Rheumatology where several thousand Rheumatologists and members of the scientific community would be present.
The aim was to help delegates fully understand the impact of living with SpA from the perspective of a patient.
PLBR created an immersive experience at the congress demonstrating what it feels like to be a patient with SpA. The Patient Diaries we created were used as part of this experience and our brief was to ensure that the animations were visually impactful and that they clearly communicated the story.
This is Peter's Diary.