At the onset of the 2014 Ebola crisis, Paul G. Allen recognized the need to take immediate action. Swift response was responsible for slowing transmission rates and setting the stage for recovery efforts.
But tackling the disease was only the beginning.
Vulcan’s #ISurvivedEbola campaign was developed to educate the public about the Ebola virus. But it also took on the task of reducing stigma and promoting reintegration—shifting the international narrative from fear and despair to resilience and hope. How? Through a multi-dimensional communications campaign that shares the stories of Ebola survivors.