Break the mold or mold yourself to fit...Endangered Species | March 2011
This video is based on an in depth study into the effects of the current visual culture on young women. This video is being used to promote a campaign which will engage government officials, educational institutions, multi-national corporations, the fashion industry and the mainstream media to join the Any-body team in creating a new visual culture - namely one where the diverse, real beauty of women and girls is valued and magnified so that girls can grow up confident in their bodies.
Produced directed and edited by Stephanie Ifill. Staring Grace. The script is based on 'The Impact of the Beauty Ideal-Dissertation' Script development by Stephanie Ifill & Hannah Berkeley, voice over by Laura. Sound composed by Enoch John. Lighting Jo Productions, Hair and makeup Tasha, Technical oversea IC Sounds, Choreographer Gina Sinclair. Tag development by Gemma-Josianne Smith, Roanna, Ricky Berkeley and the Any body team.