We were filled with enthusiasm when Adidas asked to create a commercial for their new product Climaheat. Even more exciting is that the video was set to appear all over the world from England, Russia to China and Korea. Furthermore, we got the opportunity to combine the two disciplines we love most: live action and motion graphics.
We worked together with the creative team of Adidas to produce a commercial that would introduce the Climaheat’s jacket and sweater for an online global campaign, featuring Climaheat as the best in class winter performance product.
We wanted to find a balance between explaining the actual technological benefit of the products but at the same time giving it an inspirational story. The first direction we performed by traveling through the actual materials and explaining its function in the form of a tech render such as the ‘Heat Seals.’
We chose to give the set a nighttime urban feel, alternated with a mountain look. The runner in the story takes place in an urban setting who is running along old brick walls that are top lit. The dark high key lighting from surrounding lampposts makes the look complete. The hiker is set in a snowy mountain with a short line of sight. We see him walking through high snow and wind hits his jacket.
The location for shooting the material was in the Bruynzeel barracks where we build up a city and simulated a snowstorm.
This project was our kind of live action meets animation!
Client : Adidas
Creative: Nick Cline, Sarah Jane Threipland
Producer: Lotte de Vroe
Project managers: Claire Ives, Julien Lauret
Directed and Produced by Woodwork
Creative Director: Marvin Koppejan
Concept: Balster van Duijn & Marvin Koppejan
Motion Designer: Simon van de Rijdt
3D Artist: Ernst Noort, Tim van der Wiel
Compositer: Marvin Koppejan & Simon van de Rijdt
Rotoscope: Ernst Noort, Simon van de Rijdt, Joppe Vos
Editors: Marvin Koppejan & Simon van de Rijdt
Grading: George Balatoni
Producers: Nikki Haighton & Sabine van Wechem
Assistant Producer:Julisa van Beek
Shoot Director: Balster van Duijn
D.O.P.: DirkJan Kerkkamp
1st AD: Philip Long
2nd: Jantien de Blok
Focus Puller: Michael Monteiro
VTR + Data: Sander van ten Hof
Gaffer: Willem van Eeren
Grip: Onno Perdijk
Art Department: Goof Vermeulen
SFX snow: Polar Europe (Sytze Binksma)
Hair & Make-up: Ingeborg v/d Does
Styling: Saskia van der Klei
Location Manager: Floris van der Wal
Music and Sounddesign: Studio Takt