Artist Arie Syarifuddin from Indonesia wants to CLAYnialise Eindhoven. He doesn't just want to present a product (edible clay), but wants to establish a sustainable connection between Eindhoven and Jatiwangi, using clay as a pretext.
We had the privilege of visiting Mary-Ann Schreurs, the municipal executive councillor of culture and innovation in the city of Eindhoven. The idea of the ‘Claynialism’ project according to Arie Syarifuddin is to establish meaningful connections for future collaborations. And so, the official Declaration of Claynialism between the city of Eindhoven and Jatiwangi in Indonesia was signed.
The term ‘Claynialism’ was coined by the artist himself: "Claynialism is an effort to redesign 'clay' with all its particularities as the cool yet humble identity of the district, especially for the youth". Clay became a part of the peoples’ identity and way of living in Jatiwangi.
It is not just the fact that Jatiwangi has economically and culturally thrived by the export and production of ceramic roof tiles. The joint declaration also emphasises a deeper historic fact, as the Dutch were the ones who introduced this industry during the colonial era.
Video by Fabian van Dongen.