dogseedwinelovehard is an audio/visual study in semiotics and linguistics with particular reference to the conceptual propositions of Saussure and Derrida and their respective ideas on the structure of language and the undecidability of that structure. The video work employs simple word ladders where, by changing one letter in a word, a new word is created, and so on until a target word is reached. Integrating both spoken words by an avatar and subliminally flashed text prompts, the work questions the robustness of word structure and the related meanings of words represented cross contextually. Their structure as parts of a sequential wordladder are offset by their inherit meanings as pure text signifiers, but are also inextricably effected by the context and proximity to normally (or mostly) unrelated other words. When the viewer engages with the spoken form, due to the nuances of English speech, the words’ structural progression is often imperceptible (eg WARD to HARD, or HOVE to LOVE), creating a dialogue and a dynamic which could be understood as poetry, where the narrative – which may arise from the juxtaposition of different words – creates a wide range of associative connections. The video work investigates mechanisms of seeing, hearing and the role of text in affecting and challenging the way we embrace and experience our language.