The Alfa Romeo “An Italian Creation” was not only a launch event.
It was the relaunch of the Brand which demonstrated its renewed
vocation, power and positioning among the premium brands.
The Giulia Quadrifoglio is the car able to catch the epic origins of
Alfa Romeo and reveal its future.
Not by chance was presented on occasion of the Alfa Romeo Historical
Museum “La Macchina del Tempo” opening to celebrate the 105th
anniversary since the fundation of the Brand.
Simmetrico interpreted this change of paradigm,
studying the story of the Brand and conceiving an
emotional, meaningful and efficient event to tell
the rebirth of Alfa Romeo.