"This is the tale of an amazing race. But the story is not about who takes first place. It's about trying hard, all the way to the end. Having pride in one's self and being a friend."
This is the opening paragraph to our new children’s book for the iPad, ‘Rabbit and Turtle's Amazing Race.’
We're parents first, so we wrote the kind of book that we want our kids, nieces, nephews and neighbors reading; namely, one that engages the mind with sound values.
Throughout the build process, we solicited feedback from parents, teachers and kids alike, and the end product, they've told us, is visually beautiful to look at, poetic (it’s a rhyming book) and highly entertaining.
Our target audience of first graders (+/- 2 yrs) has embraced the iPad in a big way, and in recognition of this, we infused the concept of a "book" with fun animations, quirky touch interactions and great sound. And we were ultra-careful to make sure that none of this feels artificially bolted on.
It’s Pop-up Book meets the iPad, and it’s built by the same folks who created Unicorn Shots (200K+ downloads), which was recently featured by The New York Times.
Check it out. You won’t be disappointed.