What does understanding really mean? Many people aren't able to understand the creative work process. The production of the AMATEUR WORLD CUP 2010, featuring unique shots of hamansutra's styling and fashion shoot process.
An interpretation of 2010 Football World Cup by hamansutra and StudioSeidel.
It's a fine line between winning and losing. As uplifting as the triumph can be, the pain of defeat is abasing, yet attractive. The balance of power is established in the blink of an eye. Carrying the burden of a lifetime while chances are few. Yet one will take it in the end – the one that fights, controls, dominates, possesses. But at present everything is still open - open-ended and open for all to see. Images to outlive the protagonists and to keep records of the fashion of the times. Welcome to the Amateur World Cup!