Brand expert Denise Lee Yohn reads a brief excerpt from Chapter 2 of her new book, Extraordinary Experiences: What Great Retail and Restaurant Brands Do. Learn why Texas grocery store chain H-E-B has such an advantage over bigger, more aggressive competitors like Walmart and how Great Brands Avoid Selling Products.
Learn more: deniseleeyohn.com/extraordinary-experiences
Buy the book: amazon.com/dp/B016NO07E0
