This video is featured in the cult hit film Empire Records. I directed it prior to the shooting of the feature film, based on the script stating that the character Maxwell Caulfield plays, 'Rex Manning', who was a little past his rock and roll prime. He had achieved all the trappings of over exposure and poor artistic management and he had lost his creative edge.
This video was shot on Wrightsville Beach in Wilmington North Carolina with a lot of my friends and production company Twinkle Doon Productions. This is the same company that produced the annual Cucalorus Film Festival in Wilmington.
We had a ton of fun, but worked our asses off to create this music video in a one day shoot. The only expectation the Warner Brothers production company asked for was 17 seconds of the dance move which the cast then makes fun of in the movie. We gave them the entire four and half minute video. The video has since been integrated into the latest 'fan' edition release of the Empire Records DVD.