One month’s work and 500 drawings have finally been transformed into 20 seconds of heart warming animation for this years Peacocks Christmas campaign.
Our story follows a young girl as she dances around the Christmas tree year after year until she has grown up and has a little girl and a family of her own, together they share in their Christmas tradition.
We wanted the advert to represent the Peacocks’ principle of ‘A lifetime of quality and value’. At the start of the creative process and initial ideas for what the christmas ad would be, everyone involved in the project loved the storyboard drawings so we decided go with an animation. We tried a few different styles, and eventually decided on rotoscoping with traditional pencil drawing.
The soundtrack of ‘Silent Night’ is sung by local artist Casey Jay and is available to download now from iTunes. A big thank you to Ellie-May and Melody Rae for their wonderful performance and beautiful dancing.
Warren Blackmore – Director
Cristian Martin – Art Director/Lead Animator
Nathan Madley – Character Designer/Animator
Bethan Ford – Concept Artist/Digital Painter
Jaime Moreno Ruiz – Roto Artist
Julia Quiles – Editor
Soundtrack by Casey Jay