In Fall 2015, The City of Philadelphia Mural Arts Program was getting ready to kick off a citywide art exhibition called Open Source. We booked nationally touring act Washed Out (DJ Set) and designed an "art prom" experience at a former Philadelphia vocational school.
800+ attendees: donors, supporters, young friends, artists, VIPs and community activists
3,478,979 impressions were generated from the event and social media campaign in just 10 days
Top 2 influencers in attendance had 99,500 followers and 35,800 followers respectively