When I first started working with Autometrix, they had a problem with competitors talking smack about their cutters. They said things like, "oh yeah Autometrix has great design, but they aren't durable..."
So, we proved them wrong by filming a Hummer driving over the main gantry. (See - vimeo.com/34853516) So much for durability questions. Now that Autometrix is introducing their automated conveyor/cutter, we suspect there will be more smack-talking at the next tradeshow. So Jonathan Palmer, Autometrix's CEO, asked if we could try something crazy... use the conveyor as you would a bike trainer.
This video will launch this year's new generation of efficient, accurate, cost-effective cutters. I'm proud to collaborate with this innovative client!
Director of Photography: John Northrup, Santis Creative Group (santisgroup.com)